The Academy, which has run since 2023, targets small and medium-sized businesses that make up over 85 per cent of Glovo’s partner base in Kenya. Many of them operate without a dedicated account manager and have limited access to formal business development support.
A central focus of this edition was training on Godroid, Glovo’s merchant-facing tool. Partners were walked through features including real-time analytics, order insights, and performance tracking capabilities that allow business owners to monitor customer behaviour, manage their own digital campaigns, and make data-driven decisions about their menus and operations.
“With this 7th edition, we’re moving past the basics of just using an app,” said Yvonne Muthoka, SMBs and Glovo Academy Lead for Glovo Kenya. “We want to give our partners the confidence to lead in a digital-first market.”
The session also included a networking segment where partners exchanged experiences and heard from peers who have scaled their businesses on the platform. Glovo says the peer-learning component is a deliberate design choice, intended to address what it describes as the isolating nature of small business ownership.
Margaret Gatiba, representing Tibbz Restaurant, a local partner, said the Academy shifted how her team approaches the business, moving from reactive day-to-day problem solving toward longer-term strategic thinking. She credited the program with helping the restaurant streamline its delivery operations and sharpen its digital presence.
Glovo operates across Europe, Central Asia, and Africa, and has positioned the Academy as part of a broader effort to strengthen the merchants that underpin its local marketplace. The company says it views partner training as directly tied to its own growth, given the weight of SMBs in its network.
